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portada a practical guide to managing information for competitive positioning in economic development
Type
Physical Book
Author
Publisher
Year
1990
Language
English
Pages
136
Format
Paperback
Dimensions
27.9x21.6x0.7 cm
Weight
0.33 kg.
ISBN
0893915858
ISBN13
9780893915858
Categories

a practical guide to managing information for competitive positioning in economic development

Keith A. Harman (Author) · Ablex Publishing Corporation · Paperback

a practical guide to managing information for competitive positioning in economic development - Harman, Keith A.

New Book Imported to South Africa
Delivery: 09 Oct - 19 Oct Shipping: 5 to 6 business days.
R 1,194
R 1,194

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Synopsis "a practical guide to managing information for competitive positioning in economic development"

Integrating concepts of marketing, information resources management, and planned change, this volume demonstrates the versatility and potential applications of competitive positioning programs designed to enhance local and regional economic development. In conjunction with its companion text, the volume stresses an information resources management (IRM) perspective emphasizing that the effective acquisition, interpretation, and communication of information is a basic, line managerial function rather than a support, staff managerial function. The first chapter introduces key concepts related to competitive positioning, examines critical organizational factors associated with the successful implementation of competitive positioning programs, and discusses important tasks necessary to initiate competitive positioning programs. The last three chapters focus on the analytical tasks associated with competitive positioning programs, the implementation and supervision of competitive positioning programs, and the modification and termination of competitive positioning programs. Each chapter has key activities included to aid readers in learning how to assess organizational and community readiness and to implement IRM-based techniques.

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