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portada Accounting Marketing
Type
Physical Book
Author
Publisher
Language
English
Pages
186
Format
Paperback
Dimensions
24.3 x 18.7 x 1.1 cm
Weight
0.37 kg.
ISBN
1861524684
ISBN13
9781861524683
Categories

Accounting Marketing

Richard M. S. Wilson (Author) · Wilson R M S (Author) · Cengage Learning · Paperback

Accounting Marketing - Wilson, Richard M. S. ; Wilson R M S

New Book Imported to South Africa *
Delivery: 09 Apr - 04 May Shipping: 3 to 4 business days.
R 1,378.91
R 1,378.91
Delivery to any South Africa address between Thursday, April 09 and Monday, May 04
Origin: United Kingdom Import costs included in the price ✅
Delivery to any South Africa address between Thursday, April 09 and Monday, May 04.

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Synopsis "Accounting Marketing"

This text shows how management accounting can play a valuable role in the planning and control of marketing activities and highlights current thinking in strategic management accounting and accounting for marketing assets. Both marketing and distribution planning and performance measurement are analyzed, as well as strategic issues. The book allows students the opportunity to gain a greater understanding of how to design and apply management accounting systems, in order to improve organizational effectiveness by using better organizational control. This is an introduction to the possible problems of accounting in marketing and it provides insight into how these can be overcome.

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The book is written in English.

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The binding of this edition is Paperback.

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