Name: Actionable Gamification: Beyond Points, Badges and Leaderboards
SKU: 48465913
Price: 406.00 ZAR
Availability: InStock
Author: Chou, Yu-Kai
ISBN: 9781511744041

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portada Actionable Gamification: Beyond Points, Badges and Leaderboards

Actionable Gamification: Beyond Points, Badges and Leaderboards

Type

Physical Book

Author

Yu-Kai Chou

Publisher

Createspace

Year

2015

Language

English

Pages

511

Format

Paperback

Dimensions

22.9x15.2x2.9 cm

Weight

0.74 kg.

ISBN13

9781511744041

Synopsis "Actionable Gamification: Beyond Points, Badges and Leaderboards "

The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes readers on a journey to learn his sixteen years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

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Actionable Gamification: Beyond Points, Badges and Leaderboards - Chou, Yu-Kai

Synopsis "Actionable Gamification: Beyond Points, Badges and Leaderboards "

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