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portada Adland: Searching for the Meaning of Life on a Branded Planet
Type
Physical Book
Publisher
Author
Year
2010
Language
English
Pages
336
Format
Paperback
ISBN
9780767928977
ISBN13
9780767928977
Edition No.
2
Categories

Adland: Searching for the Meaning of Life on a Branded Planet

James P. Othmer (Author) · Anchor · Paperback

Adland: Searching for the Meaning of Life on a Branded Planet - James P. Othmer

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Synopsis "Adland: Searching for the Meaning of Life on a Branded Planet "

James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business.  On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea factories.  But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time.  Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.

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