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portada ADOPTION AND MARKETING BEHAVIOUR OF MANGO GROWERS. Agricultural Extension Post Graduate Research
Type
Physical Book
Publisher
Author
Year
2025
Language
English
Pages
200
Format
Paperback
Dimensions
22.00 x 15.00 cm
ISBN13
9786208426576

ADOPTION AND MARKETING BEHAVIOUR OF MANGO GROWERS. Agricultural Extension Post Graduate Research

D. Lokeshwaran (Author) · LAP LAMBERT Academic Publishing · Paperback

ADOPTION AND MARKETING BEHAVIOUR OF MANGO GROWERS. Agricultural Extension Post Graduate Research - D. Lokeshwaran

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Synopsis "ADOPTION AND MARKETING BEHAVIOUR OF MANGO GROWERS. Agricultural Extension Post Graduate Research"

The thesis titled “A Study on Adoption and Marketing Behaviour of Mango Growers in Dharmapuri District of Tamil Nadu” investigates how mango farmers adopt recommended cultivation practices and participate in marketing channels in one of India’s major mango-producing regions. The research analyzes factors influencing adoption levels, such as socio-economic status, extension contact, and access to inputs, alongside marketing behaviour, including choice of market outlets, price realization, and constraints faced in the supply chain. Data were collected from selected blocks of Dharmapuri using an ex-post facto design and pre-tested interview schedules. The thesis recommends interventions such as strengthening farmer-producer groups, promoting direct marketing and e-market platforms, and improving storage and information systems to enhance farmers’ income and market efficiency. The study contributes insights for policymakers, extension workers, and researchers in improving mango cultivation and marketing strategies in Tamil Nadu.

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