Name: Advances in National Brand and Private Label Marketing. 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025
SKU: 64792139
Price: 3138.00 ZAR
Availability: InStock
Author: Jose Luis Ruiz-Real;Raj Sethuraman;Juan Carlos Gazquez-Abad
ISBN: 9783031971327

Type

Physical Book

Publisher

Springer International Publishing AG

Author

Jose Luis Ruiz-Real;Raj Sethuraman;Juan Carlos Gazquez-Abad

Collection

Springer Proceedings in Business and Economics

Year

2025

Pages

121

Format

Hardcover

Dimensions

23.5x15.5 cm

ISBN13

9783031971327

Advances in National Brand and Private Label Marketing. 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025

Jose Luis Ruiz-Real;Raj Sethuraman;Juan Carlos Gazquez-Abad (Author) · Springer International Publishing AG · Hardcover

Cheaper New Book Imported to South Africa

Delivery: 24 Nov - 07 Dec

R 3,138

Faster New Book Imported to South Africa

Delivery: 19 Nov - 27 Nov

R 3,918

R 3,138

Add to Wishlist

Synopsis "Advances in National Brand and Private Label Marketing. 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025"

The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers. The three-day event covered a wide range of topics from various fields including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed diverse areas of application such as customer journey, sustainability, the metaverse, online grocery retailing, assortment branding strategies, innovation, labeling, and co-creation, among others. A wide variety of theoretical and methodological approaches have been used in these areas. This volume presents the proceedings of the 2025 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.