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portada Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018
Type
Physical Book
Publisher
Author
Language
English
Pages
177
Format
Paperback
Dimensions
23.4x15.6x1 cm
Weight
0.28 kg.
ISBN13
9783319920832
Categories

Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018

Martínez-López, Francisco J. ; Gázquez-Abad, Juan Carlos ; Chernev, Alexander (Author) · Springer · Paperback

Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 - Martínez-López, Francisco J. ; Gázquez-Abad, Juan Carlos ; Chernev, Alexander

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Synopsis "Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018"

This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age".

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The binding of this edition is Paperback.

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