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portada Advertising Effectiveness With Special Reference to Mobile Handsets
Type
Physical Book
Publisher
Author
Language
English
Pages
400
Format
Paperback
ISBN13
9783659874734

Advertising Effectiveness With Special Reference to Mobile Handsets

Rajesh Kumar (Author) · Lap Lambert Academic Publishing · Paperback

Advertising Effectiveness With Special Reference to Mobile Handsets - Rajesh Kumar

New Book Imported to South Africa
Delivery: 07 Sep - 15 Sep Shipping: 14 to 15 business days.
R 1,824
R 1,824

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Synopsis "Advertising Effectiveness With Special Reference to Mobile Handsets"

Advertising is an integral part of our social and economic system. In our complex society, advertising has evolved into a vital communication system for both consumers and businesses. The ability of advertising to deliver carefully prepared messages to target audiences has given it a major role in the marketing programs of most organizations. Companies ranging from large multinational corporations to small retailers increasingly rely on advertising to promote their products and services. In market-based economies, consumers have learned to rely on advertising and other forms of promotion for information they can use in making purchase decision.

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The book is written in English.

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The binding of this edition is Paperback.

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