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portada Advertising promotion strategies
Type
Physical Book
Author
Publisher
Language
English
Pages
76
Format
Paperback
Dimensions
22.9x15.2x0.5 cm
Weight
0.12 kg.
ISBN13
9786207243495
Categories

Advertising promotion strategies

Boris Zalessky (Author) · Our Knowledge Publishing · Paperback

Advertising promotion strategies - Zalessky, Boris

New Book Imported to South Africa
Delivery: 08 Dec - 14 Dec Shipping: 13 to 14 business days.
R 754
R 754

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Synopsis "Advertising promotion strategies"

The collection presents the works of young researchers - students of the Institute of Journalism of the Belarusian State University - Irina Vysotskaya, Yulia Demeshko, Polina Dolgopolova, Victoria Puzatko, whose attention is focused on various aspects of advertising and media promotion of brands of leading Belarusian and Ukrainian exporters to the markets of the Commonwealth of Independent States, the European Union, and Asia. The relevance of this topic is explained by the fact that today, along with diversification of trade and economic relations, optimisation of legislation in the sphere of export support, stimulation of exporters of goods and services to expand the product range and types of services, improvement of approaches to work with small and medium-sized businesses on export issues, formation of conditions for stimulating high-tech exports, the same Belarus sets the task of promoting export culture in the form of consolidation in the mass media. This study describes how this task can be solved when developing foreign markets using the possibilities of advertising and media.

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