Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Advertising the Black Stuff in Ireland 1959-1999; Increments of Change (95) (Reimagining Ireland)
Type
Physical Book
Publisher
Author
Year
2020
Language
English
Pages
228
Format
Paperback
ISBN13
9781789973457
Categories

Advertising the Black Stuff in Ireland 1959-1999; Increments of Change (95) (Reimagining Ireland)

Patricia Medcalf (Author) · Peter Lang Uk · Paperback

Advertising the Black Stuff in Ireland 1959-1999; Increments of Change (95) (Reimagining Ireland) - Patricia Medcalf

New Book Imported to South Africa
Delivery: 08 Oct - 16 Oct Shipping: 5 to 6 business days.
R 596
R 596

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Advertising the Black Stuff in Ireland 1959-1999; Increments of Change (95) (Reimagining Ireland) "

1959 to 1999 was a pivotal time in the Republic of Ireland's short history. This book's journey commences in 1959 when the country had just taken its first steps on the road to internationalization. It concludes 40 years later in 1999, by which time Ireland had metamorphosed into one of the most globalized countries in the world. Inevitably, many of the country's cultural and societal norms were challenged. The author charts many of the changes that occurred over the course of those years by piecing together a large number of the ads held in the Guinness Archive. Just as Irishness, cultural specificity and the provenance of Guinness formed an integral part of these ads, so too did the growing prevalence of international cultural tropes. The book seeks to interrogate the following: the influence of the Guinness brand's provenance on advertising campaigns aimed at consumers living in Ireland; the evolution of cultural signs used in Guinness's advertising campaigns aimed at consumers in Ireland between 1959 and 1999; the extent to which Ireland's social and economic history might be recounted through the lens of Guinness's ads; the extent to which Guinness's advertising might have influenced Irish culture and society.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews