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portada Advertising to Children
Type
Physical Book
Publisher
Author
Year
2014
Language
English
Pages
265
Format
Hardcover
ISBN13
9780230252028
Edition No.
2014
Categories

Advertising to Children

Caroline Oates (Author) · Palgrave Macmillan · Hardcover

Advertising to Children - Caroline Oates

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Synopsis "Advertising to Children "

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

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The binding of this edition is Hardcover.

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