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portada Aesthetic Amalgams and Political Pursuits: Intertextuality in Music Videos
Type
Physical Book
Publisher
Author
Language
English
Pages
288
Format
Hardcover
Dimensions
22.9x15.2x2.5 cm
Weight
0.45 kg.
ISBN13
9798765109519
Categories

Aesthetic Amalgams and Political Pursuits: Intertextuality in Music Videos

Dobrogoszcz, Tomasz ; Vernallis, Carol ; Handley, Agata (Author) · Bloomsbury Academic · Hardcover

Aesthetic Amalgams and Political Pursuits: Intertextuality in Music Videos - Dobrogoszcz, Tomasz ; Vernallis, Carol ; Handley, Agata

New Book Imported to South Africa
Delivery: 12 Oct - 20 Oct Shipping: 5 to 6 business days.
R 2,422
R 2,422

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Synopsis "Aesthetic Amalgams and Political Pursuits: Intertextuality in Music Videos"

This open access book illustrates how intertextuality in music videos can be used to create new aesthetic patterns and develop a political agenda. In an age when most people are immersed in popular culture, music videos often bridge the gap between readily accessible and more demanding artistic forms. Music videos can sensitize the audience to various eminent themes, motifs, and artistic conventions by means of transferring them into a familiar medium. The efficacy of this process is enhanced through the use of intertextual references to other culture products, whereby meanings are conveyed in a highly condensed form. At the same time, intertexts connected with particular art forms can undergo significant revisions through the cultural context in which a new music video is produced: the amalgam of word, sound and image initiates innovative readings of familiar motifs, and transforms the understanding of literature, music, film, and fine arts.

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