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portada American Business Abroad: Ford on six Continents
Type
Physical Book
Author
Publisher
Year
2011
Language
English
Pages
580
Format
Paperback
Dimensions
22.9 x 15.2 x 4.1 cm
Weight
0.86 kg.
ISBN13
9781107400238
Edition No.
0002
Categories

American Business Abroad: Ford on six Continents

Mira Wilkins (Author) · Frank Ernest Hill (Author) · Cambridge University Press · Paperback

American Business Abroad: Ford on six Continents - Wilkins, Mira ; Hill, Frank Ernest

New Book Imported to South Africa
Delivery: 04 Aug - 12 Aug Shipping: 5 to 6 business days.
R 1,173
R 1,173

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Synopsis "American Business Abroad: Ford on six Continents "

American Business Abroad: Ford on Six Continents documents the first sixty years of Ford Motor Company's international expansion. Ford Motor Company introduced Americans to the first affordable car. Based on Ford's extraordinary company archives, this book traces the company's rise as a multinational enterprise. Following the export of the sixth car produced by the company, Ford opened its first plant abroad in its second year of business and quickly expanded around the world, building a business that by the mid 1920s spanned six continents. It faced wars, nationalism, numerous government restrictions and all the perils of operating across borders. First published in 1964, this book has lasting value in reminding readers of the long and uneven path of globalization. This new edition includes a new introduction by the author examining the impact and legacy of the study. It remains a major contribution to global economic history. In addition, Ford's history offers useful lessons today for both participants in the global economy and students of international business.

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