Name: An Introduction to Franchising
Price: 1144.00 ZAR
Availability: InStock
Author: Robert Webber
ISBN: 9780230361645

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Type

Physical Book

Publisher

Palgrave

Author

Robert Webber

Year

2013

Language

English

Pages

288

Format

Paperback

ISBN

0230361641

ISBN13

9780230361645

Edition No.

2012

Synopsis "An Introduction to Franchising "

An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book. With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model.An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.

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An Introduction to Franchising - Robert Webber

Synopsis "An Introduction to Franchising "

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