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portada An Introduction to K-Pop and BTS. Hybridity and Transcultural Reimaginings
Type
Physical Book
Year
2025
Pages
177
Format
Hardcover
Dimensions
21.7x15.3x1.7 cm
ISBN13
9783031988271

An Introduction to K-Pop and BTS. Hybridity and Transcultural Reimaginings

Joanne Miyang Cho;Tessa C. Lee (Author) · Palgrave Macmillan · Hardcover

An Introduction to K-Pop and BTS. Hybridity and Transcultural Reimaginings - Joanne Miyang Cho;Tessa C. Lee

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Synopsis "An Introduction to K-Pop and BTS. Hybridity and Transcultural Reimaginings"

This Palgrave Pivot examines a key area of the Korean Wave or Hallyu, which stands for the global popularity of South Korean popular culture that started in the 1990s. While K-dramas (Korean dramas) have found many viewers throughout Asian countries and some Western countries in recent years, K-pop (Korean popular music) has had broader appeal not only to Asian audiences, but also American (North and South), European, and Middle-Eastern audiences. This book’s unique contribution is to provide a concise and succinct analysis of K-pop from transcultural perspectives through its most famous example, BTS. The first chapter contextualizes K-pop within the Korean Wave movement. The second and third  chapters provide a history of K-Pop, spanning from Seo Taiji and Boys in the early 1990s to the present (including BTS and Blackpink), and presents K-pop as a glocalized phenomenon. The fourth, fifth, and sixth chapters critically examine the most prominent band in the K-pop world, BTS, and the unique connections to their transnational fandom called ARMY.

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