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portada An Introduction to Quantitative Research Methods for Marketing
Type
Physical Book
Language
English
Pages
490
Format
Paperback
ISBN13
9781032525648

An Introduction to Quantitative Research Methods for Marketing

Ahmad Daryanto (Author) · Routledge Chapman Hall · Paperback

An Introduction to Quantitative Research Methods for Marketing - Ahmad Daryanto

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Synopsis "An Introduction to Quantitative Research Methods for Marketing"

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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