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portada Application of Gaming in New Media Marketing
Type
Physical Book
Publisher
Author
Language
English
Pages
344
Format
Paperback
Dimensions
25.4x17.8x1.8 cm
Weight
0.60 kg.
ISBN13
9781522587781
Categories

Application of Gaming in New Media Marketing

Mishra, Pratika ; Dham, Swati Oberoi (Author) · Business Science Reference · Paperback

Application of Gaming in New Media Marketing - Mishra, Pratika ; Dham, Swati Oberoi

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Synopsis "Application of Gaming in New Media Marketing"

The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.

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