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portada Artificial Intelligence in Marketing (Review of Marketing Research, 20)
Type
Physical Book
Publisher
Author
Language
English
Pages
344
Format
Hardcover
ISBN13
9781802628760

Artificial Intelligence in Marketing (Review of Marketing Research, 20)

Malhotra, Naresh K. (Author) · Emerald Publishing Limited · Hardcover

Artificial Intelligence in Marketing (Review of Marketing Research, 20) - Malhotra, Naresh K.

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Delivery: 02 Oct - 12 Oct Shipping: 5 to 6 business days.
R 2,846
R 2,846

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Synopsis "Artificial Intelligence in Marketing (Review of Marketing Research, 20) "

Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots. Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.

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The binding of this edition is Hardcover.

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