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portada Artificial Intelligence Transforming Marketing: Renewed Theoretical Bases and New Paradigms
Type
Physical Book
Publisher
Author
Language
English
Pages
503
Format
Hardcover
ISBN13
9783032223593

Artificial Intelligence Transforming Marketing: Renewed Theoretical Bases and New Paradigms

Santos, José Duarte; Botelho Pires, Paulo; Pratas, Joaquim (Author) · Springer · Hardcover

Artificial Intelligence Transforming Marketing: Renewed Theoretical Bases and New Paradigms - Santos, José Duarte; Botelho Pires, Paulo; Pratas, Joaquim

New Book Imported to South Africa
Delivery: 06 Oct - 14 Oct Shipping: 15 to 16 business days.
R 3,436
R 3,436

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Synopsis "Artificial Intelligence Transforming Marketing: Renewed Theoretical Bases and New Paradigms"

This edited volume is an essential guide for marketing researchers, professionals, managers, and AI enthusiasts as it revisits and revitalizes academic marketing theories, highlighting AI's role in reshaping fundamental concepts and strategies. By focusing on AI's potential to enhance customer satisfaction, optimize lead generation, and drive sales growth, it provides readers with practical insights and innovative marketing solutions. The book also explores AI's applications in business model design, strategic decision-making, and digital marketing integration. Targeted at both practitioners and academics, this comprehensive volume equips readers with the knowledge to leverage AI for transformative marketing practices and stay at the forefront of the marketing landscape.

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The binding of this edition is Hardcover.

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