Name: Bang! Getting Your Message Heard in a Noisy World
Price: 255.00 ZAR
Availability: InStock
Author: Linda Kaplan Thaler
ISBN: 9780385508179

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portada Bang! Getting Your Message Heard in a Noisy World

Bang! Getting Your Message Heard in a Noisy World

Type

Physical Book

Publisher

Crown Business

Author

Linda Kaplan Thaler

Year

2005

Language

English

Pages

244

Format

Paperback

ISBN

0385508174

ISBN13

9780385508179

Edition No.

Synopsis "Bang! Getting Your Message Heard in a Noisy World "

We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal Essences’ outrageous “Totally Organic Experience.” In Bang!, Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service.Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, Bang! shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.

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Bang! Getting Your Message Heard in a Noisy World - Linda Kaplan Thaler

Synopsis "Bang! Getting Your Message Heard in a Noisy World "

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