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portada Behavioural Economics for Business: How the Insights of Behavioural Economics Can Transform Your Business
Type
Physical Book
Author
Publisher
Language
English
Pages
152
Format
Paperback
Dimensions
20.3 x 13.3 x 0.8 cm
Weight
0.16 kg.
ISBN13
9780992513566
Edition No.
0002
Categories

Behavioural Economics for Business: How the Insights of Behavioural Economics Can Transform Your Business

Peter Burow (Author) · Neuropwer Group Pty Ltd · Paperback

Behavioural Economics for Business: How the Insights of Behavioural Economics Can Transform Your Business - Burow, Peter

New Book Imported to South Africa
Delivery: 20 Aug - 28 Aug Shipping: 4 to 5 business days.
R 281
R 281

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Synopsis "Behavioural Economics for Business: How the Insights of Behavioural Economics Can Transform Your Business"

Every day, people around the world - consumers, employees and leaders - make profoundly irrational decisions, often to the detriment of themselves and others. Why? For the past three decades, behavioural economists have worked to answer this question. The result is an elegant framework that finally explains the logic behind the apparent madness and, more importantly, provides practical tools to help better manage our own and other's decision-making.From performance management, ethical marketing and risk through to market testing, the insights in this book will increase your awareness of how cognitive bias drives decision-making, and show you how you, as a leader, can respond and drive improved results in your organisation.

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The binding of this edition is Paperback.

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