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portada Beyond Mobile: People, Communications and Marketing in a Mobilized World
Type
Physical Book
Author
Publisher
Language
English
Pages
262
Format
Paperback
Dimensions
21.0 x 14.8 x 1.5 cm
Weight
0.34 kg.
ISBN13
9781349430901
Categories

Beyond Mobile: People, Communications and Marketing in a Mobilized World

M. Lindgren (Author) · J. Jedbratt (Author) · E. Svensson (Author) · Palgrave MacMillan · Paperback

Beyond Mobile: People, Communications and Marketing in a Mobilized World - Lindgren, M. ; Jedbratt, J. ; Svensson, E.

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Synopsis "Beyond Mobile: People, Communications and Marketing in a Mobilized World"

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

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The book is written in English.

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The binding of this edition is Paperback.

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