Name: Beyond the Horse Race: How to Read Polls and Why We Should
SKU: 61083263
Price: 751.00 ZAR
Availability: InStock
Author: Zogby, John
ISBN: 9781538197141

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portada Beyond the Horse Race: How to Read Polls and Why We Should

Beyond the Horse Race: How to Read Polls and Why We Should

Type

Physical Book

Author

John Zogby

Publisher

Rowman & Littlefield Publishers

Language

English

Pages

240

Format

Hardcover

ISBN13

9781538197141

Synopsis "Beyond the Horse Race: How to Read Polls and Why We Should"

Americans are preoccupied with political polls. In this book, John Zogby, one of America's most prominent pollsters, offers readers a master class in understanding what polls can reveal about public opinion. He argues that those who focus only on the horse race numbers--who is leading and who is trailing--miss the many ways that polls can help us understand the fundamentals of the electorate at any given time. Illustrating his arguments from key political races of the last 40 years, Zogby shares true stories about how polls have been misused and when they have been well or badly. Beyond the Horse Race will appeal to campaign professionals and armchair political junkies who want to understand the art and science of accurately gauging public opinion.

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Beyond the Horse Race: How to Read Polls and Why We Should - Zogby, John

Synopsis "Beyond the Horse Race: How to Read Polls and Why We Should"

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