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portada Big Data for Managers: Creating Value
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
174
Format
Hardcover
ISBN13
9781138593060
Edition No.
1
Categories

Big Data for Managers: Creating Value

Atal Malviya; Mike Malmgren (Author) · Routledge · Hardcover

Big Data for Managers: Creating Value - Atal Malviya; Mike Malmgren

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Synopsis "Big Data for Managers: Creating Value "

In today’s fast growing digital world, the web, mobile, social networks and other digital platforms are producing enormous amounts of data that hold intelligence and valuable information. Correctly used it has the power to create sustainable value in different forms for businesses. The commonly used term for this data is Big Data, which includes structured, unstructured and hybrid structured data. However, Big Data is of limited value unless insightful information can be extracted from the sources of data. The solution is Big Data analytics, and how managers and executives can capture value from this vast resource of information and insights. This book develops a simple framework and a non-technical approach to help the reader understand, digest and analyze data, and produce meaningful analytics to make informed decisions. It will support value creation within businesses, from customer care to product innovation, from sales and marketing to operational performance. The authors provide multiple case studies on global industries and business units, chapter summaries and discussion questions for the reader to consider and explore. Big Data for Managers also presents small cases and challenges for the reader to work on – making this a thorough and practical guide for students and managers.

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