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portada brains on fire,igniting powerful, sustainable, word of mouth movements
brains on fire,igniting powerful, sustainable, word of mouth movementsbrains on fire,igniting powerful, sustainable, word of mouth movementsbrains on fire,igniting powerful, sustainable, word of mouth movementsbrains on fire,igniting powerful, sustainable, word of mouth movements
Type
Physical Book
Author
Publisher
Year
2010
Language
English
Pages
184
Format
Hardcover
Dimensions
21.8x14.8x2.1 cm
Weight
0.36 kg.
ISBN
0470614188
ISBN13
9780470614181
Categories

brains on fire,igniting powerful, sustainable, word of mouth movements

Robbin Phillips (Author) · Greg Cordell (Author) · Geno Church (Author) · Wiley · Hardcover

brains on fire,igniting powerful, sustainable, word of mouth movements - Phillips, Robbin ; Cordell, Greg ; Church, Geno

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Synopsis "brains on fire,igniting powerful, sustainable, word of mouth movements"

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

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