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portada Brand Genericide - Das ultimative Marketing-Paradoxon (in German)
Type
Physical Book
Author
Publisher
Language
German
Pages
224
Format
Paperback
Dimensions
22.9x15.2x1.3 cm
Weight
0.34 kg.
ISBN13
9786203647525
Categories

Brand Genericide - Das ultimative Marketing-Paradoxon (in German)

Sanjeev Arora (Author) · Verlag Unser Wissen · Paperback

Brand Genericide - Das ultimative Marketing-Paradoxon (in German) - Arora, Sanjeev

New Book Imported to South Africa
Delivery: 30 Sep - 08 Oct Shipping: 13 to 14 business days.
R 1,377
R 1,377

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Synopsis "Brand Genericide - Das ultimative Marketing-Paradoxon (in German)"

Eine der grö ten Herausforderungen für Marketer kommt aus einer unerwarteten Quelle - Generizid. Generizid ist die Kombination aus zwei Wörtern - generisch und Selbstmord. Es passiert, wenn eine Marke ihr Patent oder Warenzeichen verliert, wenn sie in der Kategorie generisch wird. Dieses Paradoxon rührt daher, dass Marken, die in der Kategorie Pionierarbeit leisten und zum Prototyp in dem Segment werden, in der Regel als Opfer dieses heimtückischen "Kobra-Effekts" enden.

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The book is written in German.

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The binding of this edition is Paperback.

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