Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Brand Licensing for Dummies (For Dummies (Business & Personal Finance))
Type
Physical Book
Publisher
Author
Language
English
Pages
352
Format
Paperback
ISBN13
9781394290178
Edition No.
1

Brand Licensing for Dummies (For Dummies (Business & Personal Finance))

Steven Ekstract; Stu Seltzer (Author) · For Dummies · Paperback

Brand Licensing for Dummies (For Dummies (Business & Personal Finance)) - Steven Ekstract; Stu Seltzer

Cheaper New Book Imported to South Africa
Delivery: 12 Oct - 20 Oct Shipping: 6 to 7 business days.
R 363
Faster New Book Imported to South Africa
Delivery: 05 Oct - 13 Oct Shipping: 1 to 2 business days.
R 413
R 363

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Brand Licensing for Dummies (For Dummies (Business & Personal Finance))"

Your guide to profiting from the world of licensing The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best. Discover why licensing is valuable to licensors and licensees alike Explore licensing agreements and different types of deals Learn how to spot a valuable licensing opportunity Negotiate solid licensing deals using the latest strategies This book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, Licensing For Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews