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portada Branddigital: Simple Ways top Brands Succeed in the Digital World
Type
Physical Book
Publisher
Author
Year
2009
Language
English
Pages
290
Format
Paperback
Weight
0.75
ISBN
023061762X
ISBN13
9780230617629
Categories

Branddigital: Simple Ways top Brands Succeed in the Digital World

Allen P. Adamson (Author) · Palgrave · Paperback

Branddigital: Simple Ways top Brands Succeed in the Digital World - Allen P. Adamson

Used BookGood Condition Imported to South Africa
Delivery: 12 Aug - 25 Aug Shipping: 8 to 12 business days.
R 764
(Good Condition)R 764

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Synopsis "Branddigital: Simple Ways top Brands Succeed in the Digital World "

In the quickly evolving digital marketplace, the basic principles of branding have not changed, but rather are more important than ever. In BrandDigital, Allen Adamson discusses the impact of rapid globalization on the digital brand, as well as the importance of social initiatives and the opinions of newly web-based preteens and teens. He explains how to harness the multiple functions of social networking, digital word-of-mouth, consumer-generated ideas, "green" branding, and new technologies such as the Blackberry and iPhone, while sticking to a simple, compelling, and credible brand promise. The book includes over 100 interviews with top branding professionals at Ameriprise, Burger King, General Mills, Hewlett-Packard, Johnson & Johnson, Nike, and others, providing numerous case studies of successful branding strategies in our age of global technological acceleration.

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