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portada Building a Brand Image Through Electronic Customer Relationship Management
Type
Physical Book
Publisher
Author
Language
English
Pages
392
Format
Hardcover
Dimensions
25.4x17.8x2.2 cm
Weight
0.89 kg.
ISBN13
9781668453865
Categories

Building a Brand Image Through Electronic Customer Relationship Management

Naim, Arshi ; Kautish, Sandeep Kumar (Author) · IGI Global · Hardcover

Building a Brand Image Through Electronic Customer Relationship Management - Naim, Arshi ; Kautish, Sandeep Kumar

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Synopsis "Building a Brand Image Through Electronic Customer Relationship Management"

Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

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The binding of this edition is Hardcover.

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