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portada Building a Law Practice One Article at a Time: How to Master Thought Leadership and Expertise-Based Marketing Through Publications
Type
Physical Book
Author
Publisher
Language
English
Pages
225
Format
Paperback
Dimensions
22.6 x 15.2 x 1.5 cm
Weight
0.34 kg.
ISBN13
9781641057936
Categories

Building a Law Practice One Article at a Time: How to Master Thought Leadership and Expertise-Based Marketing Through Publications

David A. Zetoony (Author) · American Bar Association · Paperback

Building a Law Practice One Article at a Time: How to Master Thought Leadership and Expertise-Based Marketing Through Publications - Zetoony, David A.

New Book Imported to South Africa
Delivery: 02 Sep - 15 Sep Shipping: 11 to 15 business days.
R 1,225
R 1,225

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Synopsis "Building a Law Practice One Article at a Time: How to Master Thought Leadership and Expertise-Based Marketing Through Publications"

This book covers the principles and context of expertise-driven marketing. It talks about and dispels myths about article writing, discusses the core principles that drive expertise-driven marketing, and identifies similarities between relationship-driven marketing and expertise-driven marketing. It also contains 8 fundamental rules of effective article writing and how to put them into practice.

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