Name: Building Brands Directly
SKU: 18951275
Price: 2408.00 ZAR
Availability: InStock
Author: Stewart Pearson
ISBN: 9780814766187

Select your country

Americas

Europe

Rest of the world

Type

Physical Book

Publisher

Nyu Press

Author

Stewart Pearson

Year

1996

Language

English

Pages

288

Format

Hardcover

ISBN

0814766188

ISBN13

9780814766187

Synopsis "Building Brands Directly "

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising effectiveness. They must also conted with a trend towards retailers' having their own labels. In response, brand owners have shown increasing interest in employing direct marketing as a competitive weapon. In Building Brands Directly, Stweart Pearson offers a comprehensive guide to the direct marketing of brand names. Beginning with a summary of the obstacles facing brands, Pearson examines such topics as new marketing technologies and techniques; the theory and strategy of developement; advertising, marketing, and retail issues. He offers a guide to the practice of relationship marketing and provides guidance on building and managing customer data bases. This book will be an invaluable resource for marketing firms and companies looking to develop and sustain brand names through direct marketing.

Customers reviews

Have you read this book? Login to add your review.

More customer reviews

0% (0)
0% (0)
0% (0)
0% (0)
0% (0)

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews

Building Brands Directly - Stewart Pearson

Synopsis "Building Brands Directly "

Customers reviews

Frequently Asked Questions about the Book

Is the book original?

In what language is the book written?

What is the format of this book?

Questions and Answers about the Book

Opinions about Bookdelivery