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portada building strategy from the middle: reconceptualizing strategy process
Type
Physical Book
Author
Publisher
Year
2000
Language
English
Pages
216
Format
Hardcover
Dimensions
23.7x16.1x1.8 cm
Weight
0.47 kg.
ISBN
0761906444
ISBN13
9780761906445
Categories

building strategy from the middle: reconceptualizing strategy process

Steven W. Floyd (Author) · Bill Wooldridge (Author) · Sage Publications, Inc · Hardcover

building strategy from the middle: reconceptualizing strategy process - Floyd, Steven W. ; Wooldridge, Bill

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Synopsis "building strategy from the middle: reconceptualizing strategy process"

This ground-breaking book reframes the perspective taken in most strategy research in two key ways: by describing organizational renewal from a middle-level perspective and by reconceptualizing the theoretical basis for strategy process research. Part I reviews the existing literature in the strategy process, including recent literature on strategic renewal. Part II builds the theoretical basis for a middle level perspective, focusing on knowledge development, social network analysis and organizational trust. Part III moves from synthesizing existing research toward the development of a model for conducting research from a middle-level perspective.

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