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portada Business Success in Africa: Academic and Managerial Insights (Management for Professionals)
Type
Physical Book
Publisher
Author
Language
English
Pages
376
Format
Hardcover
ISBN13
9783031703836
Edition No.
2024th

Business Success in Africa: Academic and Managerial Insights (Management for Professionals)

Von Carlowitz Philipp,Züfle Simon (Author) · Springer · Hardcover

Business Success in Africa: Academic and Managerial Insights (Management for Professionals) - Von Carlowitz Philipp,Züfle Simon

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Synopsis "Business Success in Africa: Academic and Managerial Insights (Management for Professionals)"

This edited book combines academic and managerial insights on achieving business success in Sub-Saharan African markets. It offers a holistic view of business in Africa by addressing key elements of a business model. After a part that presents situational analyses of the business environment companies encounter in Africa, the book delves into the operational analysis. Each section is introduced by a conceptual chapter written by academics to set the stage and provide an overview of the pertinent issues for the subject matter in Africa. Subsequent chapters written by managers offer in-depth insights into some of the specific issues, challenges, and actions companies engage in while doing business in Africa. The sections cover market entry forms, sales, marketing and distribution, supply chain and logistics, as well as leadership, human resources and financing. The book brings together the European and the African perspectives as operational business issues are equally relevant for all companies. The authors come from a wide range of countries, from the USA to Europe and Africa, and cover a multitude of industries. The book is appropriate for both European and African practitioners and scholars.

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