Name: Canada: What It Is, What It Can Be
SKU: 8915771
Price: 814.00 ZAR
Availability: InStock
Author: Roger Martin
ISBN: 9781442644656

portada Canada: What It Is, What It Can Be

Type

Physical Book

Author

Roger Martin

James Milway

Publisher

Rotman-Utp Publishing

Language

English

Pages

232

Format

Hardcover

Dimensions

23.1x16x2.3 cm

Weight

0.50 kg.

ISBN

1442644656

ISBN13

9781442644656

Synopsis "Canada: What It Is, What It Can Be"

Canadians have achieved an enviable balance of economic prosperity and civic harmony, but as emerging countries like China, India, and Brazil take their place alongside developed economies, we cannot be complacent. Our high paying jobs, world-class learning and research institutes, excellent health care, and social safety nets exist only to the extent that we are innovative and competitive globally.Canada: What It Is, What It Can Be provides an incisive examination of this country's increasing prosperity gap - the difference in value between what we do create and what we could create if we performed at our full potential. As Roger Martin and James Milway demonstrate, although we are proud of our trading prowess, we do not participate as aggressively in world markets with innovative products and services as we could. While we want to take risks to achieve success, our business strategies and economic policies need to set the bar higher to achieve the success we want for Canada.Written in an accessible style that helps general readers understand complex economic concepts, Canada: What It Is, What It Can Be exposes the myths currently guiding our public policy, and provides ground-breaking new approaches for realizing our full prosperity potential.

Roger Martin

(Author)

View Author's Page

Roger L. Martin is a renowned Canadian strategic advisor and academic, noted for his innovative approach to business strategy. He has been the dean of the Rotman School of Management at the University of Toronto, where he promoted new perspectives in business management.

Among his most notable works is "Playing to Win: How Strategy Really Works" (2013), co-authored with A.G. Lafley, former CEO of Procter & Gamble. This book, considered a best seller by The Wall Street Journal and The Washington Post, describes the strategic approach that allowed P&G to double its sales and quadruple its profits under Lafley's leadership.

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