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portada Candidate Images in Presidential Elections
Type
Physical Book
Publisher
Author
Year
1995
Language
English
Pages
224
Format
Paperback
ISBN
0275951618
ISBN13
9780275951610
Edition No.
1
Categories

Candidate Images in Presidential Elections

Kenneth L. Hacker (Author) · Praeger · Paperback

Candidate Images in Presidential Elections - Kenneth L. Hacker

New Book Imported to South Africa
Delivery: 09 Oct - 19 Oct Shipping: 5 to 6 business days.
R 986
R 986

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Synopsis "Candidate Images in Presidential Elections "

Since Nimmo and Savage's groundbreaking work, Candidates and Their Images (1976), there has been no book dedicated solely to the examination of political candidate images. This volume adds to the development of the candidate image construct initiated by Nimmo and Savage. It provides a compendium of state-of-the-art theory and research of candidate images and image formation in the U.S. presidential elections. The contributors to this work, among the best-known in the field of political communication, describe and explain how presidential election results hinge on voter perceptions of candidates and how candidates seek to construct images that attract the most votes. The volume integrates issues of voter decision-making, media messages, campaigning, debate effects, and political advertising into the development of political communication theory. It will be a valuable resource for scholars and students of political communication.

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