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portada case studies in crisis communication
Type
Physical Book
Illustrated by
Publisher
Author
Language
English
Pages
350
Format
Hardcover
Dimensions
25.4x17.8x3.2 cm
Weight
1.22 kg.
ISBN
415889898
ISBN13
9780415889896
Categories

case studies in crisis communication

Amiso M. George (Illustrated by) · Cornelius B. Pratt (Illustrated by) · Routledge · Hardcover

case studies in crisis communication - George, Amiso M. ; Pratt, Cornelius B.

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Synopsis "case studies in crisis communication"

Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions. The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine socio-cultural issues associated with responding to a variety of crises.

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The book is written in English.

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The binding of this edition is Hardcover.

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