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portada Cases on Born Globals
Type
Physical Book
Publisher
Author
Year
2024
Language
English
Pages
184
Format
Paperback
Dimensions
24.40 x 16.90 cm
ISBN13
9781035353057

Cases on Born Globals

Erik S. Rasmussen (Author) · Edward Elgar Publishing · Paperback

Cases on Born Globals - Erik S. Rasmussen

New Book Imported to South Africa
Delivery: 03 Sep - 11 Sep Shipping: 13 to 14 business days.
R 823
R 823

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Synopsis "Cases on Born Globals"

Cases on Born Globals brings together a wealth of case studies covering a range of industries and countries on emerging firms known as ‘Born Globals’ that seek to enter international markets immediately upon creation. Bringing together 11 key cases, Erik Rasmussen highlights how these firms have been increasing in number over the last 20 years. He further explores the speed of their growth, the challenges experienced and likely future prognoses. The book also discusses whether early internationalisation could be advantageous to entrepreneurial firms by linking up to other more prominent firms and thereby creating a greater reach for the newly-created firms.



Key Features:Broad span of cases with global reachShowcasing different themes of Born Global researchDiscussion questions and assignments provided, together with further reading



Providing expert guidance on how to apply theoretical concepts and models, this will be an excellent resource for teachers and students of international entrepreneurship, internationalisation and international business.

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