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portada Cash Flow First: Managing Money Before It Manages You - Practical methods to stabilize and grow cash flow.
Type
Physical Book
Publisher
Author
Language
English
Pages
170
Format
Paperback
Dimensions
22.9x15.2x1 cm
ISBN13
9789374121740

Cash Flow First: Managing Money Before It Manages You - Practical methods to stabilize and grow cash flow.

Grant, Avery (Author) · Mindful Pages · Paperback

Cash Flow First: Managing Money Before It Manages You - Practical methods to stabilize and grow cash flow. - Grant, Avery

New Book Imported to South Africa
Delivery: 20 Oct - 28 Oct Shipping: 5 to 6 business days.
R 428
R 428

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Synopsis "Cash Flow First: Managing Money Before It Manages You - Practical methods to stabilize and grow cash flow."

Cash flow is not a spreadsheet afterthought; it is the operating tempo of a business. This book advances a simple, necessary lens: run the company on timing, not totals. Profit tells you whether the model works in theory; cash timing decides whether you survive the month. The argument is that founders should treat days outstanding, payment terms, and a rolling 13-week forecast as first-order design choices-baked into offers, delivery, and negotiations-rather than finance admin. It interrogates dilemmas most owners face but rarely formalise: how hard to push collections without burning goodwill; when to trade price for terms; how to smooth lumpy projects into subscription cash; when to pull emergency levers without harming the engine. Drawing from behavioural psychology (discounting, loss aversion), operations (queuing, constraints), corporate finance (working capital), and negotiation theory, it equips readers with practical scripts, checklists, and red-flag dashboards. Through short case studies, templates, and weekly exercises, readers install a 13-week cash model, a collections playbook, and a cadence that surfaces risk early. The outcome is a durable mental model-"cash before profit"-and a weekly ritual that produces fewer surprises and more sleep.

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