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portada Communication and Health: Media, Marketing and Risk
Type
Physical Book
Illustrated by
Publisher
Author
Language
English
Pages
344
Format
Hardcover
Dimensions
21.0 x 14.8 x 2.2 cm
Weight
0.59 kg.
ISBN13
9789811642890
Categories

Communication and Health: Media, Marketing and Risk

Charlene Elliott (Illustrated by) · Josh Greenberg (Illustrated by) · Palgrave MacMillan · Hardcover

Communication and Health: Media, Marketing and Risk - Elliott, Charlene ; Greenberg, Josh

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Synopsis "Communication and Health: Media, Marketing and Risk "

This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important--and sometimes surprising--ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.

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The binding of this edition is Hardcover.

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