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portada Competing With Giants: How one Family-Owned Company Took on the Multinationals and won
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
224
Format
Hardcover
ISBN13
9781946633156
Categories

Competing With Giants: How one Family-Owned Company Took on the Multinationals and won

Tr& (Author) · Forbesbooks · Hardcover

Competing With Giants: How one Family-Owned Company Took on the Multinationals and won - Tr&

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Synopsis "Competing With Giants: How one Family-Owned Company Took on the Multinationals and won "

Asia’s growing economic clout is starting to re-shape global business rules that have been molded by Western multinationals for many decades. The region’s rising star, Vietnam, is now flexing its economic muscles and Competing with Giants tells the story of its transformation from war ruin to dynamic nation through the experiences of Tân Hi?p Phát (THP), the drinks company founded by Phuong Uyên Tr?n’s family. Narrated through the eyes of the daughter who watched her parents overcome numerous obstacles to achieve success, the book offers a primer for others to follow suit. Its message is an empowering one. East and West can learn from each other. Family-owned businesses are thriving. Asian women are making their mark. Most importantly of all, it shows that small companies, which take advantage of their local knowledge and marry it with the best international standards, can hold their own and even outflank giant global corporations. It is not easy, but as THP’s founder, Tr?n Quí Thanh, tells himself daily, “Nothing is Impossible.”

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