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portada Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage
Type
Physical Book
Publisher
Author
Language
English
Pages
384
Format
Paperback
ISBN13
9780333613511
Edition No.
1994th

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

Linden Brown; Malcolm Mcdonald (Author) · Bloomsbury Academic · Paperback

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage - Linden Brown; Malcolm Mcdonald

New Book Imported to South Africa
Delivery: 06 Oct - 14 Oct Shipping: 6 to 7 business days.
R 668
R 668

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Synopsis "Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage"

Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.

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