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portada Confessions of an Advertising man
Confessions of an Advertising man Confessions of an Advertising man Confessions of an Advertising man Confessions of an Advertising man Confessions of an Advertising man
Type
Physical Book
Author
Preface by
Publisher
Language
English
Pages
192
Format
Paperback
Dimensions
23.1x15x1.8 cm
Weight
0.32 kg.
ISBN
190491537x
ISBN13
9781904915379
Categories

Confessions of an Advertising man

David Ogilvy (Author) · Sir Alan Parker (Preface by) · Southbank Publishing · Paperback

Confessions of an Advertising man - Ogilvy, David ; Parker, Sir Alan

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Synopsis "Confessions of an Advertising man "

A new edition of the timeless business classic featured on Mad Men--as fresh and relevant now as the day it was written We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else. --David Ogilvy David Ogilvy was considered the father of advertising and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

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