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portada Connecting With Consumers Through Effective Personalization and Programmatic Advertising
Type
Physical Book
Publisher
Author
Language
English
Pages
320
Format
Hardcover
Dimensions
27.9x21.6x1.9 cm
Weight
1.05 kg.
ISBN13
9781668491461
Categories

Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Remondes, Jorge ; Madeira, Paulo ; Alves, Carlos (Author) · IGI Global · Hardcover

Connecting With Consumers Through Effective Personalization and Programmatic Advertising - Remondes, Jorge ; Madeira, Paulo ; Alves, Carlos

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Synopsis "Connecting With Consumers Through Effective Personalization and Programmatic Advertising"

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

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The binding of this edition is Hardcover.

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