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portada Consumer Behavior Theories: Convergence of Divergent Perspectives With Applications to Marketing and Management
Type
Physical Book
Author
Publisher
Year
2018
Language
English
Pages
196
Format
Paperback
Dimensions
22.9x15.2x1.1 cm
Weight
0.27 kg.
ISBN13
9781947441149
Categories

Consumer Behavior Theories: Convergence of Divergent Perspectives With Applications to Marketing and Management

Rajagopal (Author) · Business Expert Press · Paperback

Consumer Behavior Theories: Convergence of Divergent Perspectives With Applications to Marketing and Management - Rajagopal

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Synopsis "Consumer Behavior Theories: Convergence of Divergent Perspectives With Applications to Marketing and Management "

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

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