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portada Consumer Behaviour
Type
Physical Book
Publisher
Author
Year
2020
Language
English
Pages
472
Format
Paperback
ISBN13
9780170439978

Consumer Behaviour

Eugene Chan; Deborah J. Macinnis; Rik Pieters; Wayne Hoyer; Gavin Northey (Author) · Cengage Australia · Paperback

Consumer Behaviour - Eugene Chan; Deborah J. Macinnis; Rik Pieters; Wayne Hoyer; Gavin Northey

New Book Imported to South Africa
Delivery: 21 Aug - 01 Sep Shipping: 3 to 4 business days.
R 1,817
R 1,817

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Synopsis "Consumer Behaviour "

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers. Examine 'Marketing Implications' to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.

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The book is written in English.

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The binding of this edition is Paperback.

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