Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Consumer Culture Theory in Asia (Routledge Frontiers in the Development of International Business, Management and Marketing)
Type
Physical Book
Publisher
Author
Language
English
Pages
294
Format
Paperback
ISBN13
9780367629502
Edition No.
1

Consumer Culture Theory in Asia (Routledge Frontiers in the Development of International Business, Management and Marketing)

Yuko Minowa (Editor) Russell W. Belk (Editor) (Author) · Routledge · Paperback

Consumer Culture Theory in Asia (Routledge Frontiers in the Development of International Business, Management and Marketing) - Yuko Minowa (Editor) Russell W. Belk (Editor)

Cheaper New Book Imported to South Africa
Delivery: 30 Nov - 04 Dec Shipping: 13 to 14 business days.
R 1,443
Faster New Book Imported to South Africa
Delivery: 18 Nov - 24 Nov Shipping: 5 to 6 business days.
R 1,739
R 1,443

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Consumer Culture Theory in Asia (Routledge Frontiers in the Development of International Business, Management and Marketing) "

We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today's precarious Asia. They do this through culturally oriented, critical consumer research. How deeply has the consumer precariousness in Asia been intertwined with the sociohistorical patterning of consumption including class, gender, and other social categories? How do these problematics affect consumers' identity projects, consumer rituals, and marketplace cultures? How is consumer precariousness aggravated by the governmentality of the superpower? How does the changing landscape of inter-Asian and global popular culture impact consumer culture in these nations? Together, the authors in this volume attempt to answer these questions through consumer research within the paradigm known as consumer culture theory (CCT). Since most CCT inquiry has been in Western contexts, this volume augments the existing knowledge. It presents the most current, critical, historical, and material consumer studies focused on Asia. This volume will be of interest to seasoned CCT researchers and academics, for anyone new to CCT, and for postgraduate students interested in CCT or writing a consumer culture-related thesis.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews