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portada Consumer Culture Theory
Type
Physical Book
Publisher
Author
Language
English
Pages
392
Format
Hardcover
ISBN13
9781529609264
Edition No.
2

Consumer Culture Theory

Arnould Eric,Thompson Craig J.,Crockett David (Author) · Sage Publications Ltd · Hardcover

Consumer Culture Theory - Arnould Eric,Thompson Craig J.,Crockett David

New Book Imported to South Africa
Delivery: 07 Jul - 29 Jul Shipping: 2 to 2 business days.
R 3,785
R 3,785

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Synopsis "Consumer Culture Theory"

*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political theory and sociology to provide new insights into consumers' relationships to the marketplace and the influence of commercial action on culture. This book, edited by leading scholars in CCT, contains contributions by many of its leading researchers, and distills this interdisciplinary field into a concise accessible overview for students and early career researchers. It describes the key themes, concepts and theoretical areas of CCT; explains why they are useful in understanding consumption and marketplace phenomena; and shows how they can be applied to a wide range of research contexts. Drawing on real-world scenarios, reflective tasks and international case studies to help aid theoretical understanding and critical thinking, the text is designed to support a course in CCT, supplement related study, and guide undergraduate and postgraduate students in writing a CCT-related dissertation/thesis. It is the go-to text for anyone who is curious about, new to CCT, or looking for an integrative compendium of CCT research and its implications. Eric J. Arnould is Emeritus Professor of Marketing at the Aalto University Business School, Finland. Craig J. Thompson is the Churchill-Bascom Professor of Marketing at the University of Wisconsin-Madison, USA. David Crockett is Professor of Marketing at the University of Illinois Chicago, USA. Michelle F. Weinberger is Associate Professor at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, Illinois, USA.

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The binding of this edition is Hardcover.

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