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portada Consumer Research Methods in Food Science
Type
Physical Book
Publisher
Author
Language
English
Pages
484
Format
Hardcover
ISBN13
9781071629994
Edition No.
2023rd

Consumer Research Methods in Food Science

Gómez-Corona Carlos,Rodrigues Heber (Author) · Humana · Hardcover

Consumer Research Methods in Food Science - Gómez-Corona Carlos,Rodrigues Heber

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Synopsis "Consumer Research Methods in Food Science"

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.

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The binding of this edition is Hardcover.

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