Tracked shipping to South Africa with premium packaging for just R199 

Ship to
South Africa
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Consumers in Context: The bpm Research Program (Routledge Revivals)
Type
Physical Book
Publisher
Author
Language
English
Pages
552
Format
Hardcover
ISBN13
9781138962897
Edition No.
1

Consumers in Context: The bpm Research Program (Routledge Revivals)

Gordon Foxall (Author) · Routledge · Hardcover

Consumers in Context: The bpm Research Program (Routledge Revivals) - Gordon Foxall

Cheaper New Book Imported to South Africa
Delivery: 09 Dec - 18 Dec Shipping: 14 to 18 business days.
R 7,683
Faster New Book Imported to South Africa
Delivery: 26 Nov - 02 Dec Shipping: 5 to 6 business days.
R 8,660
R 7,683

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Consumers in Context: The bpm Research Program (Routledge Revivals)"

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer's mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews