Name: Contagious: How to Build Word of Mouth in the Digital age
SKU: 47170019
Price: 227.00 ZAR
Availability: InStock
Author: Jonah Berger
ISBN: 9781471111709

portada Contagious: How to Build Word of Mouth in the Digital age

Contagious: How to Build Word of Mouth in the Digital age

Type

Physical Book

Author

Jonah Berger

Publisher

Simon and Schuster

Year

2014

Language

English

Pages

244

Format

Paperback

ISBN13

9781471111709

Contagious: How to Build Word of Mouth in the Digital age

Jonah Berger (Author) · Simon and Schuster · Paperback

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Synopsis "Contagious: How to Build Word of Mouth in the Digital age "

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.

Jonah Berger

(Author)

View Author's Page

He is a marketing professor at the Wharton School of the University of Pennsylvania, where he researches the topics discussed in this book: social influence and how products or ideas achieve success
His studies have been published in journals of psychology, marketing, and economics, and have been referenced in The New York Times, The Wall Street Journal, NPR, Science, Harvard Business Review, Sloan Management Review, Wired, Business Week, The Atlantic, and The Economist, among others
Berger has been awarded various prizes for both his scholarship and his academic work

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